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Auteur : Theresa M Callaghan PhD
Catégorie : Livres anglais et étrangers,Medicine,Specialties
Broché : * pages
Éditeur : *
Langue : Français, Anglais

As consumers we are exposed on a daily basis to cosmetic claims, from brushing our teeth in the morning to using the latest anti-ageing creams. We can’t get away from them. Consumers are continually enticed by claims of intrigue and efficacy. What are these cosmetic claims? How are they actually developed and justified? With most consumers obtaining their information about cosmetic products from the press, internet sources and social media, it is important to discern between fact and fiction. This book opens with three key questions: why do we even use cosmetics, what is their purpose, and how vain are we all? The answers are by no means exhaustive, but serve as a guide to what cosmetic claims are, how they are made and regulated. By examining the factors influencing the claims development process, the author aims to introduce consumers to the complexity and nuances of how the industry develops claims for its cosmetic products. They should also be more informed when choosing and purchasing cosmetic products, and be more circumspect when judging what they read in the press, and on the internet and social media............................................................................................................................................................................ Cosmetic industry professionals, be they marketing, R&D or regulatory affairs, should gain a comprehensive understanding of the processes involved in developing effective cosmetic claims, and obtain more clarity in legislative compliance.........................The book closes with more questions than answers since it touches on the most sensitive aspects of who we are and what we want. It revisits the three questions, why we use cosmetics, and how we search for claims to solve a number of our social needs that are clearly not the remit of cosmetics, despite their impact. This book is presented in a way that will both provoke and appeal to all consumers irrespective of which side of the cosmetic counter they stand — colleagues in the industry or friends and family on the high street ............................................................................................................................. The reflection in the mirror is never what it seems! ...........................................................................................................................Chapter 1: Why We Use Cosmetics - How Vain Are We? Chapter 2: The Skin Chapter 3: Types of Claims and Where We Find Them Chapter 4: Cosmetic Claims - What Are They? Chapter 5: Legislation & Law Chapter 6: How Claims Are Made and Substantiated Chapter 7: Understanding Claims Chapter 8: Claims in a Green World Gone Grey Chapter 9: Are We Worth It?

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Help! I'm Covered in Adjectives Cosmetic Claims & The ~ I'm Covered in Adjectives Cosmetic Claims & The Consumer, Softcover The Author - Dr. Theresa Callaghan PhD is a skin care scientist and cosmetic product claim specialist. With an international career spanning more than 30 years, she is a valuable industry expert within the cosmetics industry having worked for a number of well-respected personal care companies at senior level.

Cosmetics claims expert: Social media a ‘virulent source ~ I’m covered in adjectives: Cosmetics claims & the consumer , . “I think if we took away the ‘dream’ of cosmetics and sold the ‘honest reality’, this may help. We could leave the consumer to create the ‘dream’ – call it personalised cosmetics if you like – not the industry; for example, through the senses, such as the feel of the product or the odour. The facts would be .

Skin care scientist exposes truth behind cosmetics claims ~ I’m Covered in Adjectives - Cosmetic Claims & The Consumer. . . . This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article. Or. Subscribe now to premium content on Cosmetics Business. Companies . Callaghan Consulting; Subscriber Sign In. Email: Password: Sign In. Subscriber Help. Related Articles .

A Closer Look at Cosmetic Claims - Cosmetics & Toiletries ~ How else may claims be made and substantiated? Theresa Callaghan, Ph.D., explores in greater detail in a new book, Help! I'm Covered in Adjectives: Cosmetic Claims & The Consumer. It is currently available for purchase on Amazon.

Beyond the Adjectives of Claims - Personal Care Magazine ~ I’m Covered in Adjectives:Cosmetic Claims & The Consumer", Callaghan Consulting International brings 'Beyond The Adjectives of Cosmetic Claims' to YouTube. Launched early September a series of video and slide presentations walks the viewer through the processes and minefield of creating compliant yet interesting and believable cosmetic claims.

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Roof Damage Insurance Approval for Hail: Policy Coverage ~ This often means that they will deny a roof damage claim on the basis of a "cosmetic damage" exclusion. Homeowners often don't know that this is a wrongful denial of benefits. The fact is that unless it is explicitly stated otherwise, direct damage to property is always covered. Even the cosmetic kind. So long as the damage was due to a covered peril - like a hail storm - your insurance should .

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